AXA uses BigSpring’s measurable single channel to get people channel ready
The Challenge
AXA shared critical information about product updates and regulatory training requirements through email and in-person trainings. Low email open rates and COVID impacted financial consultants’ ability to meet sales quotas and regulatory requirements.
The Solution
AXA uses BigSpring for deployment of mobile-first, self-paced learning, for product training and announcements. BigSpring allows measurement of impact and proficiency created by content from in-house and external sources.
The Outcome
AXA can now drive product proficiency, sales and compliance requirements through a single channel that measures proficiency.
DRIVE SALES PERFORMANCE + COMPLIANCE AT SCALE
AXA Singapore manages an ecosystem of thousands of insurance financial consultants and employees.
AXA had little visibility or analytics to quantify who received critical product & compliance information and if they understood that information. AXA faced challenges in creating a culture of learning among employees and financial consultants because they had minimum insights on what was effective.
