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BigSpring’s Mission

Turn Go-To-Market strategy into frontline muscle and direct results.
You had the strategy. You shared the plan. But when did the field move — and what did that delay cost?
Your Go-To-Market strategy isn’t broken. Your execution is.
BigSpring builds muscle for execution in the field, with speed, scale and proven results. See what’s working. Predict who’s ready. Move before the window closes.
Proven ROI for global leaders
Launch products 9x faster and double average contract value.
The AI platform for GTM execution
Trusted by leaders in Tech, Life Sciences, Financial Services, Manufacturing, Retail to ensure flawless GTM execution.
Built for the field, loved by users
Mobilizing 1 million+ frontline users across both mobile and web.
Meet The Leadership Team
Founder and CEO
Bhakti Vithalani is the founder and CEO of BigSpring, an AI platform that keeps people work-ready in a world where jobs, technology, and expectations change faster than ever. The old model of study, work, retire doesn’t keep up. Check-the-box training doesn’t deliver results. And both leave many behind. BigSpring uses AI to instrument real-world behavior, measure whether people are job-ready instead of test-ready, and align human execution with business results.Global enterprises including Accenture, Google, Pfi zer, SAP, Deloitte, Tata, and HSBC use BigSpring to accelerate new launches, scale sales plays, and capture fi eld intelligence across teams and partners. The World Economic Forum named BigSpring a Technology Pioneer for its impact in reshaping how people and organizations transform at pace with today’s innovation. Bhakti’s conviction comes from two worlds. She grew up in Mumbai, a city of extremes where wealth and scarcity exist side by side, making “What’s the path forward?” a constant, systemic question. Later, as a consultant at McKinsey & Company, she saw how often strategies broke down at execution because conventional models to equip people for the job were manual, ad hoc, and impossible to measure. BigSpring is her answer: an AI platform that closes the loop between business needs, human capability, and measurable results. She began her career in Silicon Valley as a software engineer at Siebel Systems and later joined McKinsey, where she led client engagements for the High Tech and Corporate Finance practices. She studied Computer Engineering at Carnegie Mellon University, one of the fi rst Indian women in its program, and earned her MBA from The Wharton School as a Joseph Wharton Fellow. She also serves on the Board of Governors of JA Worldwide, a global NGO nominated for the Nobel Peace Prize.
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Head of Engineering
Rajesh is the Head of Engineering, ML at BigSpring. Previously Rajesh worked with Oracle Corporation where, as Senior Director of Engineering, Rajesh managed a distributed global team of engineers and engineering managers working on Oracle’s flagship ERP product, known as Oracle E-Business Suite. He specifically worked on cloud adapters for Integration Platform as a Service (iPaaS), various other integration tools, data analytics, UI framework, cloud migration tools, mobile infrastructure etc. During his tenure at Oracle Rajesh was awarded six US patents. Rajesh is a Graduate in Engineering from Jadavpur University. He has also done an Executive General Management Program from Indian Institute of Management, Bangalore and Advanced Strategic Management Program from Indian Institute of Management, Kozhikode.
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Vice President of Customer Growth
Yin is Vice President of Customer Growth at BigSpring. Previously, she was a founding member and COO & Head of Customer Success at COMPAS Global, which built global expansion software for ambitious B2B startups, at least one of which has become a unicorn. She has spent over a decade in Silicon Valley holding various global growth positions in cleantech and SaaS, after starting her career with The Boston Consulting Group in Berlin, Germany and Beijing, China. Yin is Founder and Board Member of the Qian Zheng Memorial Scholarship, which supports underprivileged female STEM students in China through funding, programming and mentorship. She attended the University of Pennsylvania and its Wharton School, where she obtained her MBA, BS in finance and BA in international studies in 5 years.
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Director of Platform Success
Alvin is the Director of Platform Success at BigSpring, responsible for ensuring customers achieve measurable impact and sustained adoption of the platform. He brings experience from global leaders including Uber, Meta, and Google, with a background in go to market enablement, operations, and platform strategy. By combining strategic insight with deep expertise in BigSpring's capabilities, Alvin helps customers go beyond implementation to achieve continuous engagement, close performance gaps, and embed the metrics that guide ongoing growth.
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Enterprise Account Executive
Brittany is an Enterprise Account Executive at BigSpring with extensive experience driving growth in complex, high-value sales environments. She has led strategic deals at Salesforce across the full Customer 360° product portfolio and secured the largest deal in Revver’s history, earning multiple top performance awards. Earlier in her career, she delivered significant revenue growth at Blue Fire Leads and achieved President’s Club honors at Clearlink. Outside of work, Brittany enjoys exploring Utah’s mountains, kayaking, traveling, and spending time with her son.
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Director of Product Management
Tricia is Director of Product Management at BigSpring, where she leads product and scales a customer-centric product DNA. Previously, she was an early member of the Uber Eats APAC team where she set up and scaled merchant onboarding, ads & marketing tech, and customer experience across the region. She brings over a decade of experience transforming ambiguous problems into scalable, customer-centric products and solutions. Her background spans tech, management consulting, and financial services/fintech, where she has frequently been a founding member of multicultural global teams. Tricia holds a M.A. B.A. from the University of Cambridge where she read Natural Sciences (Biological). Being at the cusp of different fields and cultures has greatly shaped her unique approach to innovation, strategy, and product.
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Advisors and Investors

John Chambers
CEO and Chairman - Cisco
Adam Grant
Organizational psychologist - Wharton
Claire Hughes Johnson
Chief Operating Officer - StripeAuthor of Scaling People
Frits van Paasschen
CEO - Starwood Hotels & Resorts. Coors. Nike.
Dr. Greg Badros
VP - Facebook. Senior
Engineering Director - Google.
Hugo Bague
Group Exec - Rio Tinto. Board - JLL. VP HR - HP.
Mark Templeton
President & CEO - Citrix
Martin Nesbitt
Senior Partner, Co-Chairman & Co-Ceo - Vistria Group
Board chair - Obama Foundation
Mike Ohata
Chief Learning Officer, KPMG
Shailesh Rao
Partner - TPG. VP - Twitter. VP - Google.
Stewart Butterfield
CEO & Co-founder - Slack
Wendy Bahr
CCO - Rubrik. SVP Global Partner Org - Cisco

Our Values

Empathy for people
People can access BigSpring AI on mobile and web, seamlessly picking up where they dropped off. BigSpring AI has been tested across 100+ devices.
The obligation to engage and dissent
We achieve excellence not by being on the sidelines, but through speaking our truth respectfully and unapologetically.
Show up
Grit means we “show up”. We lofty goals for the long-term, and through the highs and lows, we simply focus on ‘showing up’ day-to-day.
Solve customer problems
We deeply understand customer problems, and deliver pragmatic solutions. We don’t innovate based on just ideas, and then look for problems to solve. This is how we build trust.
Never stop short of results
We’re not about “What I did”, but rather “What got done” because we know that activity is not the same as results. It also reminds us that the work supersedes the “I” when we succeed or fail. If the results suck, “I” don’t suck. If the work is great, the work is great.

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