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9x faster time to market at global pharma leader

How a global pharma leader mobilized their sales team to execute faster on critical product launches.
The Challenge
A leading pharmaceutical company’s field team must master evolving, compliance-sensitive messaging across an expanding product portfolio. Previously, preparing the team for a new product launch took 2–3 months, with time-consuming live sessions pulling sellers off the field—slowing execution and revenue impact.
The Solution
BigSpring helped the pharma giant accelerate execution by launching targeted plays for critical messaging, enabling field reps to build muscle memory on their own time and receive coaching asynchronously. The pharma giant tracked individual progress, pinpointed gaps, and course-corrected quickly—all without interrupting selling time.
The Outcome
  • The sales team was certified on new product messaging in just 6 business days after regulatory approval — 9x faster than previous launches, setting a new record
  • Sales Reps practiced 3x more using BigSpring vs traditional methods
  • More time selling thanks to flexibility from asynchronous coaching
“People asked me if BigSpring played a role in our record-breaking speed to certify our sales team and I replied: Of course!”
Brand Marketing
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About the Company
This company is one of the world’s largest biopharmaceutical companies, pioneering medicines and vaccines. Field execution on complex messaging is critical to ensuring product success and patient safety.
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