The Challenge
A leading cloud provider needed to fast-track execution across thousands of vendor BDRs globally and hundreds of new launches every year. Their vendor BDR teams struggled with inconsistent onboarding, lacked a unified approach, and often achieved just a fraction of the productivity of in-house BDRs — delaying time to revenue. Leadership needed standardization, metrics, and line-of-sight to sellers to drive execution and results.
The Solution
BigSpring enabled the company to launch targeted plays for every major GTM priority — ranging from new messaging, pricing, sales methodology and tools — activating the field on critical updates quickly, while building muscle memory. RepsIQ provided real-time insights into engagement and readiness, allowing the leadership team to predict wins and rapidly identify and address execution gaps.
