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Accelerated ad format adoption at leading digital platform

How a major social media company activated advertisers with timely insights and faster execution.
The Challenge
A top digital advertising platform saw advertisers struggle to keep pace with rapidly evolving ad formats and the shift to mobile-first creative. Engagement declined on traditional communication channels, top advertisers often bypassed agent support, and the long tail of advertisers had few effective touchpoints — limiting adoption of high-impact ad products and stalling revenue growth.
The Solution
BigSpring allowed the company to launch targeted plays for timely activation on new ad formats, reaching advertisers of all sizes with insights and tactics they could act on immediately. Advertisers also shared insights with their peers in their BigSpring-powered community. Real-time engagement data revealed what was landing, so Meta could adjust messaging quickly.
The Outcome
  • +7% increase in adoption of mobile-friendly video ads
  • Engagement on BigSpring matched established Meta channels (e.g., Facebook Groups) within 8 weeks
  • Advertisers across all tiers activated faster with relevant, actionable guidance
“It validated a lot of best practices that I already felt I knew but wasn't completely certain of.”
Advertiser
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About the Company
This company is a global leader in social media and advertising platforms. Activating advertisers quickly on new products and formats is essential to maintaining revenue growth and ensuring advertisers achieve strong returns on ad spend.
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