2x Dealer conversions with faster execution at leading industrial company

The Challenge

A major industrial manufacturer relied on quarterly, full-day national sessions for product and sales updates, which delayed time to market. Lack of visibility into dealer-level performance made it hard to replicate best practices, while inconsistent messaging across regions led to uneven execution. There was no unified channel for onboarding new dealers or rolling out critical updates.

The Solution

BigSpring enabled the company to activate dealers quickly with targeted, mobile-ready plays tied to GTM priorities. On BigSpring, sellers across its ecosystem build muscle memory on pitches, new SKUs and digital tools, while field insights from top performers were captured and propagated to the rest of the network. A single unified channel ensured consistent messaging across all regions.

The Outcome

Dealer appointments reached 195% of target vs. 71% in non-BigSpring regions
42% quarter-over-quarter growth in new dealer sales
25,000+ Reps completed by sales teams and distributors, boosting field execution

About the Company

This leading industrial manufacturer is one of the world’s largest steel producers, with leading brands across construction, infrastructure, and automotive markets. Its extensive dealer network is central to expanding market share, making fast, consistent execution critical to success.