The Challenge
A leading insurance provider’s sellers previously relied on offline, classroom-only sessions to adopt new products and complete regulatory requirements. This approach slowed execution, left sellers scrambling at year-end to complete enough hours when they should focus on closing deals, and caused over 100 annual terminations of sellers due to missed compliance deadlines. Critical updates via email often lacked clear visibility into seller adoption.
The Solution
BigSpring enabled the company to launch GTM plays, mass personalized based on rank, channel and agency. Sellers engaged at an unprecedented rate, as they built muscle memory on product updates and compliance requirements conveniently on mobile devices, while in the field. Managers tracked execution in real time on BigSpring, ensuring sellers were activated quickly and consistently.
